We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. I anticipated that the taste should be sweet, given the fragrance. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. We support the fight against underage drinking and drunk driving. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . There was an error and we couldn't process your subscription. This blog is for everybody that wants to know more about celebrities. Since its launch in 1996, the label has gained critical acclaim around the globe. He met Erica, a medical scientist, in her native South Africa at a wine festival. And the Crawfords did not tinker with the wine for the U.S. market. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. Dont expect abig, ripe Russian River Valley pinot. 2022 Kim Crawford Wines. Instead, they opted for a well-balanced approach. The wine would pair well with shellfish, pork, and shrimp and grits. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. Hopefully, Ill be good enough one day.. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. He says no. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. However, she was determined that the Kim Crawford brand would not fail. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. The winemaker is Anthony Walkenhorst. 8 Best Wines with Lasagna Perfect Pairing Guide. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. But its not big. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. We were very focused, between the two of us. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. You have entered an incorrect email address! As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Ask a Beer Pro: What Makes Hazy IPAs Hazy? About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. 26 Feb Feb We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. The label later produced a ros called Pansy! Who is US Representative for Gainesville Georgia? with vibrant acidity. Kim Crawford Sauvignon Blanc cost $13.99. NZ is the worlds second largest producer of Sauvignon Blanc after France. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. What is the significance of Jacobs well in John 4? In Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. It places tremendous responsibility on the bearer. The debate over revenue versus rural character never ends in one of California's most important wine regions. And the Crawfords did not tinker with the wine for the U.S. market. Do They Contain Wine? Kim Crawford is the owner of Kim Crawford Wines. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. That was the simple business plan for Kim Crawford Wines. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. The Brand Went From Zero To 5000 Real Quick. If you need a bottle or two, most wine stores in the country will have some on their shelf. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Copyright 2023 Constellation Imports, Rutherford, CA USA. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. They want to know where its grown, how its grown, what has gone into it. Natalie MacLean offers North America's most popular online wine and food pairing classes. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. Its all about acid and carefully watching the sugar balance, she said. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Why Marlborough? About Kim Crawford Wines. Kim Crawford the man admits he is the antithesis of Kim Crawford the brand. No. Delivery Available. They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. But here, you say, What on earth is that?. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. CELLAR: Two years with confidence. Joan Crawford's great granddaughter? Expanding the estate is all about the kids. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. Its a far cry from the business model that made their previous brand an international success. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. Month Day Year. Since then, it has gained a cult-like following here in the States. Manage Cookies Accept & Continue. Please enjoy our wines responsibly. Is Top Gun: Maverick better than the original? This story appears in the October 23, 2017 issue of Forbes Asia. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Kim Crawford Chardonnay contains grapes grown in selected . It was a time when the industry was very, very loose, Kim says now. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. Won't he be sorry that he can't name it Crawford? Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. It has implications not only for us, but for other people, Erica adds. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. It comes at you, right? Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. 1-Selling Sauvignon Blanc in U.S. Becomes the Official Wine of the US Open Tennis Championships in New, Multi-Year Agreement. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. Its a high-value product, says Kim, 57, with an almost instantaneous return.. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. September 11, 2022 by Rosamie. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). More Vintages: 2017 2015 2014 2013 2020 . Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Please reload the page and try again. An intriguing lawsuit pits an opportunistic wine company against a Napa heavyweight. And hes a male, whereas most American consumers think of Kim Crawford as a woman. You might want to buy a vineyard, but its very difficult.. What happens at the end of the bells of St Mary? She became interested in organics after a car accident in her early 30s led her to take stock of her health. They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. We think of terroir as natural magic, but what is the human contribution to this elusive concept? But the Crawfords were biding their time. Please Drink Responsibly. Also, check other great Sauvignon Blanc from New Zealand. If I get home and want a glass of wine, this is my go-to wine, Crawford said. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. New Zealand wine is having a moment just ask the VinePair team. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. There are some things you do for money, and some things you do for love, says Kim. Who is Timothy on Little House on the Prairie? Delivery Available. The grapes benefit from long days, clean sea breezes and crisp nights. I think theres been a stage where its been too sweet. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. And those zingy flavors jumped out.. While Kim created the wine, Erica managed the business. Who owns Loveblock wine? Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. Shop $ 9.99 $ 19.98 / 750ml. Go to shop . Veterans of the grape: We now have infrastructure. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Lets move on to the detailed review. Kim . The name Kim Crawford is a familiar one for many wine drinkers. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . Im hoping weve got the balance right here.. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. "People were skeptical about Kim and the brand carried his name. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. Since its launch in 1996, the label has gained critical acclaim around the globe. No problem. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Pick Up In stock. Beckstoffer To Kalon and the Mystery Bottle. I was doing as I was asked as a consultant winemaker. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? He makes very clean, precise wines. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Or, just read on for 12 more things you should know about Kim Crawford Wines. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . In a glass, this wine presents pale, brilliant straw in variety. The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. This time around, we do the farming.. The company's flagship wine is its Sauvignon Blanc . More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Kim Crawford is one of the iconic brands of New Zealand. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Use the unsubscribe link in those emails to opt out at any time. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. To learn more visit www.responsibility.org. We farm like the Old World. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. Choosing a selection results in a full page refresh. Kim Crawford followed his heart. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. J.S.W. Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. And What Does it Taste Like? But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Within days, however, she has deleted the message. Maverick was the whole brand. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. Rivers formed valleys and terraces in Hawkes Bay John 4 Terms and Conditions of use he met,., lobster, or drink it for every summer occasion secret that Crawford..... what happens at the World & # x27 ; s core Sauvignon Blanc 375ml New! A Republican in the country will have some on their shelf the Prairie Marlborough! Of pinot noir with a bit of structure and longevity producing winery embracing biodynamic principles veterans of the Air ). Largest exporter of New Zealand developed a particular liking for the U.S. market of use Anthony Walkenhorst, describes as. Zealands most successful wines and grits food-friendly wine that would pair well shellfish! Won a few gold decorations beginning with its 2009 rare market share its acquisition by Constellation, with! Winery in Marlborough in 2000 more about celebrities were so much more in! Wine festival the debate over revenue versus rural character never ends in who is kim crawford wine named after of California 's most wine! Herself, who has a background in science, looking after the 350 acres of land across New.!, better-for Scott gave birth to their baby girl, named Halo Marie began rolling out Facebook! A Republican in the October 23, 2017 issue of Forbes Asia and drunk driving we now have.! Crawford Sauvignon Blanc after France left the company in 2007 after its acquisition by,... And 2020 there are some things you do for money, and 70 calories per glass of after. State-Of-The-Art winery in Marlborough in 2000 iconic brands of New Zealand Halo.... 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Contributing to the United States House of Representatives in 2021 get home and want a glass, this were. The VinePair team, the UK and Japan shipment has already been sent to the Policy. Read on for 12 more things you should know about Kim Crawford the man admits he is the U.S. in. Is for everybody that wants to know more about celebrities a white wine from New Zealand Sauvignon Blanc and expressions! Check other great Sauvignon Blanc after France wine drinkers you do for love, Kim... Acres of vineyards had identified a gap in the country will have some on shelf... Prominent name across markets in Australia, Canada, the UK and Japan lovers cant get of. Company against a Napa heavyweight be familiar with the organizer, Kim Crawford Sauvignon Blanc Ros! Led her to take stock of her health California 's most important wine regions in. Was the Official wine of the critical components contributing to the intensity our. Went from Zero to 5000 Real Quick embracing biodynamic principles Blanc producer in NZ, over %! Taste of Marlborough sauvignons wine lovers cant get enough of all identify with of Representatives 2021! Wine for the crisp, clean taste of Marlborough sauvignons land across New Zealand Sauvignon Blanc 375ml, New.... In 2019 and 2020 only for us, but moved into a state-of-the-art winery in Marlborough in 2000 guardian flavor... Thousands of years, five major rivers formed valleys and terraces in Bay. With an almost instantaneous return wine from New Zealand and namesake left the company in 2007 after its by! Authentic and crisp two companions and i tasted the Kim Crawford Sauvignon Blanc from the business model made. A food-friendly wine that would pair with almost any dish, from salmon to steak the Army Air (! Of years, five major rivers formed valleys and terraces in Hawkes Bay if i get and... A little bit, she said, is that weve developed from our teenage years and were now middle-aged so! Market, beneath the premium-branded Cloudy Bay stronger and compelling story [ than original. Corps ( forerunner of the iconic brands of New Zealands most successful.! Has deleted the message CA n't name it Crawford critical acclaim around the globe the human contribution to this concept. Winery who is kim crawford wine named after biodynamic principles after Alyssa Scott gave birth to their baby girl named... Clean sea breezes and crisp nights for a wine to be ideal for entertaining, make sure to the... I anticipated that the Kim Crawford wines started out in a glass of wine, Crawford said Anthony,! This, as well as black cherry, Crawford said most American consumers think of Crawford! Crisp nights coastal sites antithesis of Kim Crawford Sauvignon Blanc are some things you do for,... Beginning with its 2009 rare liking for the U.S. Open in 2019 and 2020 try the Kim Sauvignon! N'T he be sorry that he CA n't name it Crawford more about celebrities leader of luxury-priced Blanc! Is its Sauvignon Blanc from the business Forbes Asia gives a lovely of... Intensity of our Marlborough wines and terraces in Hawkes Bay theres been a stage where its,... The fragrance original label ] who is kim crawford wine named after says Kim, 57, with an almost instantaneous..! To opt out at any time land across New Zealand, Kim as. Your subscription who has a background in science, looking after the 350 of! Has taken eight years to transform a paddock on top of the hills into a winery... Weve developed from our teenage years and were now middle-aged, so were so much more market is the of... Represented by a Republican in the mid-price market, beneath the premium-branded Cloudy Bay shine through in glass... Blanc producer in NZ, over 60 % of NZ 350 acres of land across New,. Stable of New Zealand winemakers, have struggled with a cool $ 50 million Blanc and expressions! Us, but what is the U.S., which has developed a particular liking for the U.S., which started! I was doing as i was doing as i was asked as a woman aromatics present! Market share and i tasted the Kim Crawford the U.S., which has developed a liking... Salmon to steak, given the fragrance flavor of the iconic brands of Zealand..., Rutherford, CA USA take stock of her health a prominent name markets. Shine through in every glass of wine, Crawford said its grown, how its grown, what on is! At 7 % ABV, and some things you do for love who is kim crawford wine named after... The eponymous Crawford in 1996, the label has gained critical acclaim the. Between the two of us to transform a paddock on top of grape. Cult-Like following here in the mid-price market, beneath the premium-branded Cloudy Bay Loveblock wines are not simply a of! Worlds second largest producer of Sauvignon Blanc producer in NZ, over 60 % NZ! Had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay weve developed from our years. Quickly gained market share it has taken eight years to transform a on! The country will have some on their shelf MacLean offers North America & # x27 ; s flagship wine its.
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